HVAC Company Paid ADs Campaign

Campaign Objective

Generate qualified homeowner leads, increase service inquiries, and put the HVAC company’s repair, maintenance, and replacement services in front of high-intent local customers through targeted paid advertising.

Strategy

I developed and managed a full-funnel paid advertising campaign focused on local homeowners actively seeking HVAC services. The campaign combined service-focused creatives, audience segmentation, retargeting, and continuous optimization to maximize lead volume while maintaining an efficient cost per acquisition.

Campaign Results

$30,000 — Total Ad Spend
682 — Qualified Leads Generated
$43.99 — Average Cost Per Lead
240,000+ — People Reached
425,000+ — Impressions
3.2% — Click-Through Rate
13,600+ — Link Clicks

The Impact

With a $30,000 advertising budget, the campaign generated 682 qualified leads at an average cost of $43.99 per lead. Through ongoing creative testing, audience optimization, retargeting, and performance-based budget allocation, the campaign was able to consistently drive potential customers toward the HVAC company for repair, maintenance, and replacement services.

My Role

Paid Media Strategy • Meta Ads Management • Ad Creative Development • Audience Targeting • Lead Generation • Retargeting • Campaign Optimization • Performance Analysis