Car Dealership Paid ADs Campaign

Campaign Objective

Generate qualified buyer leads, increase vehicle inquiries, and put the dealership’s inventory in front of high-intent local shoppers through targeted paid advertising.

Strategy

I developed and managed a full-funnel paid advertising campaign focused on local automotive shoppers. The campaign combined high-performing vehicle creatives, audience segmentation, retargeting, and continuous optimization to maximize lead volume while maintaining an efficient cost per acquisition.

Campaign Results

$10,000 — Total Ad Spend
382 — Qualified Leads Generated
$26.18 — Average Cost Per Lead
185,000+ — People Reached
327,000+ — Impressions
3.7% — Click-Through Rate
11,800+ — Link Clicks

The Impact

With a $10,000 advertising budget, the campaign generated 382 qualified leads at an average cost of $26.18 per lead. Through ongoing creative testing, audience optimization, retargeting, and performance-based budget allocation, the campaign was able to consistently drive potential buyers toward the dealership.

My Role

Paid Media Strategy • Meta Ads Management • Ad Creative Development • Audience Targeting • Lead Generation • Retargeting • Campaign Optimization • Performance Analysis