Women’s Boutique Paid ADs Campaign

Campaign Objective

Increase online purchases and revenue for a women’s fashion boutique through targeted paid advertising, while efficiently acquiring new customers and scaling the brand’s best-performing products.

Strategy

I developed and managed a performance-focused paid advertising strategy designed to drive high-intent shoppers from discovery to purchase. The campaign utilized product-focused creative, audience targeting, retargeting, and continuous optimization to identify and scale the highest-performing campaigns.

I continuously analyzed campaign performance and allocated budget toward the audiences, products, and creative generating the strongest return.

Campaign Results

• Ad Spend: $12,480

• Revenue: $86,740

• ROAS: 6.95x

• Purchases: 218

• Avg. Revenue/Purchase: $398

The Impact

With $12,480 in advertising spend, the campaign generated $86,740 in attributed purchase revenue, delivering a strong 6.95X ROAS across 218 purchases, with an average revenue of $397.89 per purchase.

Several individual campaigns significantly outperformed the overall average, with the strongest campaign generating a 13.84X ROAS

Through creative testing, audience optimization, retargeting, and strategic budget allocation, I was able to scale paid traffic into measurable e-commerce revenue for the boutique.

My Role

Paid Media Strategy • Meta Ads Management • Creative Development • Audience Targeting • E-Commerce Advertising • Retargeting • Campaign Optimization • Performance Analysis • Revenue Growth